So you think you chose to read this article?

So you think you chose to read this article?

So you think you chose to read this article? By Mark Smith Technology of Business reporter 22 July 2016 From the section Business Image copyright Thinkstock Image caption With so much digital content out there, how do we choose what to read or watch? You may think you choose to read one story over another, or to watch a particular video rather than all the others clamouring for your attention.But in truth, you are probably manipulated into doing so by publishers using clever machine learning algorithms. The online battle for eyeballs has gone hi-tech.Every day the web carries about 500,000 tweets, 300 hours of YouTube video uploads, and more than 80 million new Instagram photos every day. Just keeping up with our friends’ Facebook and Twitter updates can seem like…


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