Startup hopes to push shopping offers to you while you’re driving by store

Entrepreneur Sanjay Chopra’s new mobile marketing startup is focused on customized offers – Pittsburgh Business Times

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Cognistx, which is based in Gibsonia, launched in July and expects to debut its first product in early fall. Via language processing and data manipulation, the young mobile marketing firm enables retailers to offer personalized offers to customers, Chopra said. That includes their history with the retailer and to-the-minute information such as their location. Nyberg had consulted with IBM on the Watson project, the supercomputer that won on “Jeopardy!” four years ago. Chopra, previously CEO of local tech firm OnlineChoice, was working in business development for IBM at the time.

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