Successful Analytics a Mix of Man and Machine

Keith Weitz, Vice President Data Strategy and Analytics, Segmint Advanced marketing technology is quickly growing in popularity. Marketing spending is expected to surpass $32.3 billion by 2018. Technology plays an essential role in unlocking and analyzing accurate customer data, but it can go only so far if institutions cannot decode the findings and uncover rich customer insights. Enter data scientists. Historically, the amount of data and depth of learning that data scientists were able to use was limited by the underpowered machines allocated to them to perform their research. In today’s world, data scientists are leveraging parallel processing, enabling machines to break the data and corresponding tasks into bite-sized chunks, learn the ins-and-outs of each piece of data, and then report back what it learned to its centralized hub. With…

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