The Trick Data Scientists Use To Know You're Paying Attention To Beyoncé

The Trick Data Scientists Use To Know You’re Paying Attention To Beyoncé

Advertisers spend millions of dollars every year trying to figure out what you’re doing online. But sometimes it’s what you’re not doing that speaks the loudest. Your browsing habits, favorite websites, and other digital breadcrumbs have become valuable currency for brands and businesses that want to sell you things. But advertisers prize something else even more: your attention. The problem is that attention is extremely difficult to measure. It’s that moment when you tune out the cacophony of distractions around you and truly give yourself over to what’s on your screen. Attention is pure zen. How do you measure pure zen? Claudia Perlich has found one way. The chief scientist at Dstillery, an ad-tech firm, spends a lot of time building predictive computer models that help deliver targeted online ads…


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