Trends Drive Decline In Consumer Trust

What a crazy summer already.   Trump has led the domestic headlines and even got the interest of email marketers with very visible poor practices that we all cringe at.   There’s Brexit, Wimbledon, terrorist attacks, EUFA Euro, race protests, and the stock market.  This is also the four year cycle where you have Olympic build-up , presidential primaries and the ever-shifting global landscape.    In a world where marketers/brands crave to acquire more data and insight on the customer, we have these consumer events that tend to counteract all the trust we’ve built concerning consumer privacy.   A recent survey by Harris Poll on behalf of data science company Feedzai found that Americans have serious trust issues when it comes to their personal and financial data. One in five Americans would rather break a bone than deal…

Link to Full Article: Trends Drive Decline In Consumer Trust

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