UBS Wants to Know What You're Really Thinking

UBS Wants to Know What You’re Really Thinking

September 19, 2016 Clients don’t always tell financial advisors exactly what they want to do, but UBS is testing a way around that — by using artificial intelligence and face recognition, Fortune writes. The Swiss wealth-management firm is running multiple pilot programs to determine what it can achieve with a little artificial intelligence applied to reading faces, according to the magazine. Mark Haefele, UBS’s chief investment officer, tells Fortune that analyzing slight facial movements can help the firm reveal biases and true intentions. One such tool examines clients’ reactions to a financial planning video, according to the magazine. This can help the firm determine whether a client who seemingly wants to invest for the long haul, for example, is actually much more excited by short-term trading, Haefele tells Fortune. This…


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