Using Artificial Intelligence to Personalize Communication

Using Artificial Intelligence to Personalize Communication

At a time when the banking industry needs to become increasingly focused on creating better customer experiences, the importance of distributing personalized communications that provide real value has never been greater. Artificial intelligence (AI) can help make this possible — both automatically and at scale. By Kim Neuwirth, Director of Product Management at Narrative Science The banking industry is undergoing a major transformation. Evolving regulatory requirements, more demanding customers, and greater competition from new, non-traditional players are among the catalysts driving change. Collectively, these and other factors are forcing banks and credit unions to rethink their business and how they engage with consumers. That’s because banks are realizing that to be competitive, they not only need to attract new customers, but also work harder to retain the ones that they…


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