What Marketers Need to Know About Data Scientists

Data scientists are hot commodities these days. Although just 0.2% of US companies employ single data scientists, starting salaries in the field topped $200,000 last year. By 2018, McKinsey predicts a 50-60% shortfall between demand for data scientists’ deep analytic skills and the extant supply.Things don’t get much better on data scientists’ home turf. Although Big Data is a huge buzzword in the information technology and services sector, just 0.3% of those companies employ a data scientist. If your marketing team is searching for its first data scientist, it’s hardly alone. Where are the data scientists? Part of the reason many marketers are having difficulty finding data scientists is because they’re looking in the wrong places. Unlike many from the business world, most data scientists aren’t trawling company job boards.…

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