Why is Google making so many messaging apps?

Last Modified: Sun, May 22 2016. 10 43 PM ISTWill Spaces, Allo and Duo prove to be the holy trinity for Google, after a decade of trying but not exactly taking the competition to Facebook? As if the communication and messaging apps ecosystem wasn’t already bursting at its seams, Google has added three more—Spaces, Allo and Duo. Spaces can be downloaded on Android and iOS devices now, while Allo and Duo will be “available this summer”. But wait, what’s so different with Allo, in a world that has Whatsapp, Facebook’s Messenger, Apple’s iMessage and not to forget, Google’s own Hangouts app? Say Allo Allo is essentially designed to be a smarter instant messaging app and offer features which no rival does, yet. And most of those are based on the…

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