Why tech giants like Google, Amazon are taking help from this startup

When bigwigs like Google and Amazon begin to use the services of a seemingly inconspicuous Indian startup, it may be time to sit up and take notice. Launched around eight years ago, it offers cloud-based communications solutions to businesses in emerging markets.”Our platform uses AI to provide advanced telephony services to businesses,” says CEO and founder of Knowlarity, Ambarish Gupta. “It enables them to deliver highly personalised messages to their customers while cutting down overall costs,” he added.Headquartered in Singapore, Knowlarity claims that over 15,000 businesses across India, South-east Asia and the Middle East are currently using its services. In fact, Google and Amazon notwithstanding, some of their key customers also include Uber, Practo, Ola, Zomato and Swiggy, among others.”We want to transform the business-to-customer communication industry in emerging markets using AI and analytics,” adds Gupta.Challenges galoreKnowlarity recently raised quite a bit of investment from a clutch of investors and VC firms including Sequoia Capital, Mayfield and Delta Partners. Before raising $20 million last year, it had raised $6.6 million in Series A funding in 2012, followed by $16 million in Series B two years later – bringing it to a total of $41 million.But raising capital has admittedly been…

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