Yes, That Deal Was Created Just For You. How Artificial Intelligence Shapes How We Shop
So, you had a baby a couple of years ago, and you go to a store’s app to search for a toy for your now-toddler. And whaddayaknow, there’s a sale on the perfect treat. That could become more common as artificial intelligence continues to creep into our mobile shopping experiences. One Pittsburgh company, CognistX, is at the forefront of that movement. Its mobile app enhancements let retailers use advanced information about a person’s lifestyle and spending habits to target specific content toward shoppers. “You are going to the mall and you maybe have not shopped in a while, so what is the right offer that we can present to you that’ll drive you to go to a particular retailer’s store and say, ‘This is exactly the dress I was looking for, or accessory…
Link to Full Article: Yes, That Deal Was Created Just For You. How Artificial Intelligence Shapes How We Shop
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