You say you're a Clinton supporter. But your biometric data says you aren't. Inside

You say you’re a Clinton supporter. But your biometric data says you aren’t. Inside

Even though she’s already decided to vote for Donald Trump, Austin resident Diana Welsch was eager to watch last week’s televised commander-in-chief forum, which featured the two major party candidates fielding questions about military issues. But instead of kicking back on her couch at home to watch the forum, Welsch, 59, drove from her home in Northwest Austin to a small grey office building just off Interstate 35.  She put on a pair of headphones, attached a probe to her finger, and prepared to watch the forum while sitting in a narrow cubicle next to dozens of other people. Welch and the other TV watchers were being closely monitored by researchers in a hidden control room.  Welsch was part of a study conducted at Austin’s MediaScience labs. The eight-year-old company studies consumer response to…


Link to Full Article: You say you’re a Clinton supporter. But your biometric data says you aren’t. Inside