YouAppi’s OneRun Mobile Growth Platform Now Offers Solution to Identify and Tackle Mobile User …
SAN FRANCISCO, August 23, 2016 /PRNewswire/ — YouAppi, the leading mobile growth platform for premium mobile brands has incorporated sophisticated anti-fraud measures into the OneRun Growth Marketing Platform to detect and prevent illicit activity. “With new mobile fraud tactics being developed daily, the mobile app ecosystem needs to take fraud prevention very seriously to safeguard customer acquisition campaigns while protecting users,” said Moshe Vaknin, Co-Founder and CEO, YouAppi. “At YouAppi, we’re rolling out a new version of OneRun in order to tackle the range of mobile user acquisition fraud from multiple points.” With the cost of ad fraud (including both mobile and desktop) rising from $7.2 billion now to at least $50 billion by 2025, according to a report by The World Federation of Advertisers, YouAppi is releasing the following capabilities…
Link to Full Article: YouAppi’s OneRun Mobile Growth Platform Now Offers Solution to Identify and Tackle Mobile User …
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