'Zombie theories of the brain' feature at Southampton agency's debut conference

‘Zombie theories of the brain’ feature at Southampton agency’s debut conference

ARTIFICIAL intelligence and “zombie theories of the brain” are worth watching in the new age of digital marketing, according to experts speaking at a Southampton agency’s debut conference. Neuroscience and psychology are set to share the agenda with more conventional promotional practices at Etch’s Summer Summit today on Friday. More than 50 guests are expected to gather for “a beer and a bite to eat” in the company’s “new swanky office” in Town Quay. Business leaders from firms including Carnival UK, B&Q, Google, IBM and Aviva are set to attend, with topics including personalised customer experience and pay-per-click ads. Etch’s own ‘design psychologist’, Paul Davies, will give a talk explaining how bad science can get in the way of marketing. The designer registered psychologist will outline five myths, or “zombie…


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