Could AR Be Apple's Next Big Thing?

Could AR Be Apple’s Next Big Thing?

Rumors suggest Apple will tackle AR/VR on the iPhone, perhaps via a special strip on the bottom of the screen, In August, I wrote a piece suggesting Apple would not offer any virtual reality products anytime soon. Since then, Apple CEO Tim Cook has said augmented reality seems to hold more promise than VR. AR and VR will most likely become the next major user interface. But I think a combination of AR and VR, or “mixed reality,” may be one of those transformational technologies that actually changes the computing experience altogether. At the recent Wall Street Journal D conference, Microsoft’s CEO Satya Nadella said “The ultimate computer is this mixed reality world, where your field of view becomes this infinite display.” The concept of an infinite display is fascinating.…


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