Data Scientists from AdTheorent Win First Place in DMA's 2016 Analytic Challenge

Data Scientists from AdTheorent Win First Place in DMA’s 2016 Analytic Challenge

NEW YORK–(BUSINESS WIRE)–In DMA’s 2016 Analytic Challenge data scientists from today’s leading data and analytics firms have gone head-to-head to determine who can best calculate a customer’s lifetime value and a team from, AdTheorent, Inc., a technology company whose data-driven predictive solutions are transforming digital advertising, has been awarded 1st Place. Sponsored by DMA’s Analytics Community and EY (Ernst & Young LLP), the 2016 Analytic Challenge recognizes the top solutions to driving personalized customer interactions. All three winning companies were highlighted earlier this month at DMA’s &THEN event in Los Angeles, where attendees gained a full briefing on the competitors and their solutions. “AdTheorent’s machine learning platform is uniquely equipped to process immense amounts of data in a rapid and efficient manner, which capabilities we leverage each day on behalf of…


Link to Full Article: Data Scientists from AdTheorent Win First Place in DMA’s 2016 Analytic Challenge