HAL: 'I Am Sorry Frank, This Doesn't Compute'

HAL: ‘I Am Sorry Frank, This Doesn’t Compute’

In one of the many reports from the front lines of Advertising Week, I caught this snippet: “There is a shift is to machine learning, which can help uncover insights from all the data available. In fact, machine learning has the potential to identify a lot of knowledge very quickly. And when integrated with media-response modeling, programmatic, and activation platforms, that’s a lot of potential.”  HAL: “I have been researching your query about ‘right ad, right place, right time to the right person’ and can say with 99.9999% certainty that it cannot be done.”HAL: “I’m sorry, Frank, I can’t calculate your client ROI, since I have no information on the size or scope of your media rebates. Would you like to me to queue up your favorite playlist instead?” HAL:…


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