New Role At Marketers: Data Translator

New Role At Marketers: Data Translator

A gap between data analysts crunching the numbers and decision-makers in the field means that companies will need to hire employees to fill a new position called data translator, according to an article published in MIT Sloan Management Review. The article’s authors — Chris Brady, a professor of management studies at the Centre for Sports Business at the University of Salford in Salford, U.K.; Mike Forde, a consultant specializing in performance and talent management for professional sports teams; and Simon Chadwick, a professor of sports enterprise and co-director of the Centre for Sports Business at the University of Salford — created a checklist of skills they believe data translators will need to have. The skills include knowledge of the business to pass the street-cred test with executive decision makers; analytics knowledge,…


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