Why it's not about humans vs. machines in ad tech

Why it’s not about humans vs. machines in ad tech

(c)iStock.com/ne2pi Over half a century ago, Alan Turing battled with the profound question of whether machines might one day think like humans. Today, evidence of artificial intelligence can be found in the pockets of every smartphone owner. From simply performing a Google search based on past searches, to services like Netflix which provide the viewer with relevant film recommendations, machines demonstrate how they are effectively learning our interests, preferences and behaviours. However, the perception of machine learning isn’t all glowing. Recently UK MPs casted a shadow of doubt over the positive impact AI and robotics will have on the future of our jobs. I’m not talking as much about the mass unemployment scenario we’ve become accustomed to in countless sci-fi stories, more the fear that the increasing use of tech…


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